MONDAY, OCTOBER 27 – SATURDAY, NOVEMBER 1

The Breeders’ Cup is back at Del Mar for the second year in a row! Visitors from all over the world will be arriving to experience one of the most prestigious weekends in horse racing—and we have a fantastic opportunity to showcase Solana Beach alongside it.
This is our moment to shine: welcoming guests, highlighting our businesses, and creating unforgettable memories for everyone who visits.
Here’s how you can get involved and take advantage of the energy and excitement surrounding Breeders’ Cup Festival Week:
Host an activation – Consider:
- Live music or entertainment
- Drink specials or themed menus
- Retail activations like tastings, trunk shows, or hat fittings
- Watch parties or other creative ways to join the celebration
The Del Mar Village Association (DMVA) and the Solana Beach Chamber of Commerce will be promoting Festival Week happenings on their Breeders’ Cup landing page and calendar. When sharing your events on social media, please tag @solanabeachchamber and @breederscup, and use the hashtag #BC25 so visitors can easily find and attend them.
Submit Your Festival Week Events to: marketing@chambersb.com
Official Breeders’ Cup Merchandise
If you’re interested in retailing official merchandise or co-branded apparel for your team, contact the official distributor:
Nancy Dollase, Upper Right Marketing: nancy@upperrm.com
This is a unique opportunity for Solana Beach to shine alongside our neighbors in Del Mar during a world-class event. Let’s show visitors the best of our community!
Warm Regards,
Your Solana Beach Chamber of Commerce Team