Located in Oceanside, Solana Beach and Carlsbad, Surf Ride IS America's Finest Surf Shops Surf Ride was founded in 1974 by twin brothers Bill and Richard Bernard with the original and flagship location being in Oceanside on Coast Hwy. Bill and Richard started out in a little 800 sqf adobe building on what was then called "Hill Street" in Oceanside CA. Originally a Hobie Cat dealership with a focus on the core sports of the ocean. As sailing became less popular and every time it rained in Oceanside the adobe building would leak water through the walls and the streets would flood the front door, the brothers decided it was time to build a new building. They knew that they needed one that could fulfill the dreams they had of becoming Californias premier destination shop for all things SURF!