At Target River, we help organizations target the right audience. We then select the most effective and efficient ad channels and then we deliver the most relevant content. These three steps improve marketing efficiency in most industries with large and small enterprise gaining measurable, new results that matter most to them.
First, we target the right audience utilizing hundreds of data points to ensure we are reaching the right people. If you short-cut this step, you are setting your advertising up for failure.
Next, we leverage the right advertising channels to reach the target audience. This includes consideration of contemporary tactics such as Search, YouTube, Pandora, or Facebook to more traditional tactics such as Broadcast Television, Direct Mail, Radio, or Outdoor. Ultimately, we are searching for the most cost efficient means to reach your audience.
Then, we deliver the right message. Content creation, whether it is visual, written, or audio, is a vital final step to ensure we have high relevancy and message matching for what your targeted audience is looking for and what your organization offers.