Known for our fascinating selection of titles, stunning author events, enthusiastically diverse staff, and urban California aesthetic, DIESEL is the cutting-edge, high octane, community-radiating, independent neighborhood bookstore we all dream of hanging out in, getting imaginally turned on in, and literarily inspired by. We opened in 1989 in Northern California and now have two stores in Southern California ~ one in LA (in Brentwood) & one in San Diego (in Del Mar).